Hotel Wellington, Madrid · Case study

Three kits. One partnership.

Our longest-running collaboration. Three moments in Madrid — three occasions that brought an exceptional guest to Calle de Velázquez.

Real work

Hotel Wellington, Madrid

Five-star property on Calle de Velázquez, founded in 1952. Our longest-running partnership. Two kits delivered so far — both built around specific events that brought an exceptional guest to Madrid.

Concert Pack · 2026

Concert Pack · Bad Bunny

Guests arriving at the Wellington for the Bad Bunny concerts found a kit in their room that connected the hotel directly to the event — before they had reached the venue.

Inside the kit

Illustrated tote bagCustom artwork: «Ritmos que cruzan el océano... Noches que empiezan en el Wellington»
Themed disposable cameraPrinted with tropical motifs referencing the artist's visual world
Hand-painted wooden fan
Wooden keychainsHotel building and Virgen de la Almudena, hand-cut — QR on the reverse linking to a guest guide with nearby spots, event directions and how to get there
Branded phone pouchWellington Hotel & Spa identity

Response

Objects were photographed and shared organically by guests on social media. The hotel received direct comments associating the welcome experience with the stay quality.

Kit Papal · 2026

Papal Visit to Madrid

For pilgrims and official guests staying at the Wellington during the papal visit. The kit acknowledged the historical weight of the moment — not with religious merchandise, but with objects of permanence.

Inside the kit

Illustrated tote bag«Madrid vivirá el momento. El Wellington Hotel & Spa lo hará eterno» — with Madrid landmarks
Panama hatNavy band with Vatican flag and Wellington branding
Commemorative textile bracelet«Alzad la mirada (Jn 4,38)» — in Vatican colours
Engraved hotel keychainWellington facade, hand-cut in wood — QR on the reverse linking to a guest guide with nearby spots and directions to the papal events

Summer Kit · 2026

Summer at the Wellington

A kit designed for the summer season — for guests arriving at the Wellington during Madrid's peak months. Objects chosen for the heat, the street and the memory.

Inside the kit

Custom tote bagWellington Hotel & Spa branding
Straw panama hatNavy band with Wellington identity