Madrid · Welcome kit studio

We design the welcome kityour guests will remember.

Curated objects, local brands and editorial detail — placed in the room before the guest arrives.

Curamos el momento que los viajeros de lujo recuerdan más — la llegada.

Explore the kitsTalk to us

The art of arriving.

What we make

The kits

Each kit is built around a specific moment — a concert, a cultural opening, a sporting event. The occasion sets the tone. We do the rest.

Concert Pack — kit completo Bad Bunny, Hotel Wellington01

For live music nights

Concert Pack

The night before. Everything in place.

Designed for guests attending a concert or live performance. Placed in the room the evening prior — so the night begins at check-in, not at the venue door.

Papal Kit — kit completo visita papal, Hotel Wellington02

For institutional events

Kit Papal

When the city holds a moment of history.

State visits, papal tours, summits. The guest arrives knowing they are part of something larger. The kit acknowledges that — with objects that will be kept long after check-out.

Summer Kit — sombrero y bolsa de verano03

For the summer season

Summer Kit

Ready before the heat.

For hotels in summer destinations or city properties welcoming guests during peak season. Objects chosen for the heat, the street and the memory.

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For motorsport & racing

Racing Kit

When the city becomes a circuit.

Developed for Formula 1 and motorsport events. Objects that speak the language of speed, precision and collector culture — without replica merchandise.

Real work

Hotel Wellington, Madrid

Five-star property on Calle de Velázquez, founded in 1952. Our longest-running partnership. Two kits delivered so far — both built around specific events that brought an exceptional guest to Madrid.

Concert Pack para Bad Bunny — Hotel Wellington Madrid

Concert Pack · 2026

Concert Pack · Bad Bunny

Guests arriving at the Wellington for the Bad Bunny concerts found a kit in their room that connected the hotel directly to the event — before they had reached the venue.

Inside the kit

  • Illustrated tote bagCustom artwork: «Ritmos que cruzan el océano... Noches que empiezan en el Wellington»
  • Themed disposable cameraPrinted with tropical motifs referencing the artist's visual world
  • Hand-painted wooden fan
  • Wooden keychainsHotel building and Virgen de la Almudena, hand-cut — QR on the reverse linking to a guest guide with nearby spots, event directions and how to get there
  • Branded phone pouchWellington Hotel & Spa identity

Response

Objects were photographed and shared organically by guests on social media. The hotel received direct comments associating the welcome experience with the stay quality.

Kit Papal — Hotel Wellington Madrid

Kit Papal · 2026

Papal Visit to Madrid

For pilgrims and official guests staying at the Wellington during the papal visit. The kit acknowledged the historical weight of the moment — not with religious merchandise, but with objects of permanence.

Inside the kit

  • Illustrated tote bag«Madrid vivirá el momento. El Wellington Hotel & Spa lo hará eterno» — with Madrid landmarks
  • Panama hatNavy band with Vatican flag and Wellington branding
  • Commemorative textile bracelet«Alzad la mirada (Jn 4,38)» — in Vatican colours
  • Engraved hotel keychainWellington facade, hand-cut in wood — QR on the reverse linking to a guest guide with nearby spots and directions to the papal events
Summer Kit — Hotel Wellington Madrid

Summer Kit · 2026

Summer at the Wellington

A kit designed for the summer season — for guests arriving at the Wellington during Madrid's peak months. Objects chosen for the heat, the street and the memory.

Inside the kit

  • Custom tote bagWellington Hotel & Spa branding
  • Straw panama hatNavy band with Wellington identity
See the full case: Hotel Wellington →

For hotels

Why your hotel would pay for this

A five-star hotel already does personalisation. We know that. What we offer is something different — a curated object in the room that connects the stay to the specific reason the guest is in the city.

Grand hotel · Boutique luxury

For the Wellington

Your guests already expect excellence. The kit does not compete with your service — it adds a layer that your team cannot provide at scale: the cultural specificity of the moment. A handmade object tied to the exact concert, visit or event the guest came for. Something to take home.

  • Organic contentGuests photograph and share the kit. The hotel appears in their content without paid media.
  • MemorabilityThe kit is the detail guests mention in reviews and to friends. It becomes the reason they associate the stay with the event.
  • No operational burdenWe source, produce and deliver the kits ready to place. Your team only puts them in the room.

Urban hotel · Lifestyle

For the Only YOU, the Hyatt Centric, the Canopy

Your guests are younger, more social-media-aware and came to Madrid for a specific experience — a festival, a race, a visit. They expect a hotel that knows them. The kit signals that the hotel paid attention to why they booked.

  • Content creation assetObjects designed to be photographed. High shareability, zero effort from your marketing team.
  • Differentiation at bookingHotels that offer event kits become the preferred option for guests who plan around specific events.
  • Local brand integrationEach kit includes products from local Madrid brands — adding authenticity that large chains cannot easily replicate.

How it works financially

The revenue model

01Fee from the hotelFixed fee per kit, produced and delivered. Pricing varies by event, volume and kit configuration — we quote per project.
02Commission from brandsBrands pay to appear inside the kit — reaching a qualified luxury traveller audience at the moment of arrival.
03Margin on productionWe source and produce all objects directly, capturing margin on materials and manufacturing.

For brands

Your product, inside the room that matters

The welcome kit is the only marketing channel that reaches the guest after check-in — in the room, before any distraction. It is also the only channel where your product is already physical, already theirs.

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The right audience

Guests of five-star hotels in Madrid: high net worth, culturally engaged, visiting for a specific high-value event. A self-selected premium segment.

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The right moment

The room, just after arrival. The guest is present, unhurried, ready to receive. Not scrolling. Not distracted. The most attentive moment of any trip.

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The right format

Your product is in their hands, not on their screen. The kit is not an ad — it is an object that travels home with them. Some still have ours months later.

After the kit

Reporting & impact

After each kit is delivered, we track what can be tracked: organic mentions, photo content generated by guests, hotel feedback, and social reach attributable to the placement. Brands receive a summary of the kit's distribution and documented presence in guest-generated content.

Who we work with

Local craft producers

Artisans, small-batch producers, makers of handcrafted objects in Madrid. The kit is a qualified distribution channel.

Fashion & accessories

Spanish and international fashion brands who want physical presence with a premium travelling audience.

Food & beverage

Premium food and drink products that benefit from being tasted in a curated, unhurried moment.

Cultural & experience brands

Museums, galleries, venues, tour operators — brands that want to reach a guest already primed for experience.

Get in touch

Let's talk about your next kit

Tell us about the hotel, the event and the guest. We'll come back to you with a first proposal — no commitments, no boilerplate.

Or reach us directly

Álvaro AbitbolFounder+34 649 094 938info@trouuve.com